Why Coca-Cola will voluntarily stop marketing to kids

Why Coca-Cola will voluntarily stop marketing to kids

May 16, 2013
Turning a Product into a Brand

Turning a Product into a Brand

May 14, 2013
How to Survive in the Brave New World of Creative

How to Survive in the Brave New World of Creative

May 13, 2013
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  • Why Coca-Cola will voluntarily stop marketing to kids
  • Turning a Product into a Brand
  • How to Survive in the Brave New World of Creative

Recent Articles

Genius Advertising? Anti-Abuse Ad Only Visible to Children

Genius Advertising? Anti-Abuse Ad Only Visible to Children

May 6, 2013
by Aquia Francisco
,

Some ads aren’t meant for everyone. Some carry a message that only some will relate to or understand. Thus, the ANAR Foundation (Aid to Children…

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Beyond the Screen: How TV Shows are Extending the Story to Digital

Beyond the Screen: How TV Shows are Extending the Story to Digital

May 6, 2013
by Team360i
, ,

What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was theGIRLS episode “I Get Ideas.” Lena Dunham…

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The Data Behind Retargeting

The Data Behind Retargeting

May 6, 2013
by Claudia Perlich

If you’re a brand active in display advertising, chances are you are no stranger to retargeting.  If you’re a consumer active in any form of…

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