ad:tech Beijing 2009 speaker Matthew McDougall of SinoTech Group has posted a poll on LinkedIn asking an interesting question: "What is going to be the 'hottest' sector for digital marketing in 2010 for China?"
What do you think and why?
Digital marketing
LinkedIn Poll: What is going to be the 'hottest' sector for digital marketing in 2010 for China?
10 commandments for digital marketers
Anthony Goldman, director of marketing and development at Next Digital, says that when it comes to online marketing, a mindset change is needed. He provides ten tips to guide marketers on the right path to conquer 2009, the year of the World Wide Wobbles to maximize their ROI on their marketing dollars.
The Philippines: A new era of relationship marketing
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Consumers in The Philippines now have endless methods of finding and getting information. The challenge for marketers? Consumers are now open, brands must follow.
Mr Quad Dela Paz, digital director of MRM Philippines, the digital and direct marketing discipline of McCann Worldgroup, discusses how marketers in Philippines can embrace digital marketing to their advantage to form relationships with their consumers, who are becoming increasing savvy in the technology front.
Keynote panel: Mobile Search - Advertising & Educating the Consumer
by Sinotech Group - ad:tech official blogger on December 1, 2008 - 4:42pm
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It was interesting to see Google and Baidu on the same panel.
Some highlights:
- The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
- What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
- Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
- There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.
There is no doubt mobile search has a huge user base and will grow fast in the future.
By Rosalbella from Sinotech Group - ad:tech official blogger
Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoil
by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:28am
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In this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group.
Social media, mobile, and search are the key mentioned new digital marketing solution!
SOCIAL MEDIA is still be concerned on: If consumer’s behavior on that real can move purchase decision? Are those social media presenting they are a good ad networking. And on the MOBILE trend, how to link mobile with internet behavior including advertising space, consumer behavior, SMS strategy are all advertiser’s concern. SEARCH s the definitely solution and the internet star in China, how to let client know “search” is not a tech product but a strong, engaged and good ROI media is the key task of agency people!
The challenge for both agencies and marketers is how to make digital platform as a good ROI marketing platform, and how to monetize it this also the key topic in 2009
By Ellen from Sinotech Group - ad:tech official blogger
