Mobile

Alvin Wang Graylin's Minfo to Provide Search Services for China Mobile's 139.com

by ad:tech beijing team on November 25, 2009 - 4:11pm
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Alvin Wang GraylinDuring ad:tech Beijing 2009, Alvin Wang Graylin, CEO and Co-Founder of Minfo said that in addition to their cooperation with China Telecom, Minfo will also provide 139.com (China Mobile's mobile community website) with search and advertising services.

"We had announced our cooperation with China Telecom in September 2008, and our cooperation was expanded this May. Beyond our company's cooperation with China Mobile, we'll provide search and advertising services to its mobile community website, 139.com." said Mr Graylin.



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    • The rocky road to Internet riches in China?

    by ad:tech beijing team on November 16, 2009 - 12:22am
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    Reuters has an interesting blog post talking about some of the challenges being faced by people those trying to create successful websites in China. The key issue mentioned is that China's web is becoming cluttered with lots of similar sites trying to find their niche, while the key categories of search, retail and auctions are already dominated by major players.

    It's suggested that one of the key opportunities for success online in China lie in mobile Internet and related services. With a huge proportion of China's Internet population accessing the Internet on their mobile phones and 3G phones becoming increasingly available, lots of companies are scrambling for a piece of the potentially lucrative mobile pie.



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    • Keynote panel: Mobile Search - Advertising & Educating the Consumer

    by Sinotech Group - ad:tech official blogger on December 1, 2008 - 4:42pm
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    Keynote panel: Mobile Search - Advertising & Educating the ConsumerIt was interesting to see Google and Baidu on the same panel.

    Some highlights:

    1. The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
    2. What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
    3. Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
    4. There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.

    There is no doubt mobile search has a huge user base and will grow fast in the future.

    By Rosalbella from Sinotech Group - ad:tech official blogger



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    • Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoil

    by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:28am
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    Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoilIn this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group.

    Social media, mobile, and search are the key mentioned new digital marketing solution!

    SOCIAL MEDIA is still be concerned on: If consumer’s behavior on that real can move purchase decision? Are those social media presenting they are a good ad networking. And on the MOBILE trend, how to link mobile with internet behavior including advertising space, consumer behavior, SMS strategy are all advertiser’s concern. SEARCH s the definitely solution and the internet star in China, how to let client know “search” is not a tech product but a strong, engaged and good ROI media is the key task of agency people!

    The challenge for both agencies and marketers is how to make digital platform as a good ROI marketing platform, and how to monetize it this also the key topic in 2009

    By Ellen from Sinotech Group - ad:tech official blogger



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