In this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group.

Social media, mobile, and search are the key mentioned new digital marketing solution!

SOCIAL MEDIA is still be concerned on: If consumer’s behavior on that real can move purchase decision? Are those social media presenting they are a good ad networking. And on the MOBILE trend, how to link mobile with internet behavior including advertising space, consumer behavior, SMS strategy are all advertiser’s concern. SEARCH s the definitely solution and the internet star in China, how to let client know “search” is not a tech product but a strong, engaged and good ROI media is the key task of agency people!

The challenge for both agencies and marketers is how to make digital platform as a good ROI marketing platform, and how to monetize it this also the key topic in 2009

By Ellen from Sinotech Group - ad:tech official blogger