This is based on a translated summary of an interesting post by Sonia Ai. Nowadays, an increasing number of Chinese enterprises consider digital and interactive marketing as standard practice. Word-of-mouth (WOM) marketing is one of the most welcomed types. I have been wondering how best to answer the following questions about WOM:
1) Does word-of-mouth marketing equal lots of posts on BBSs/forums?
2) Word-of-mouth marketing or marketing word-of-mouth?
3) Centralization or decentralization?
Word-of-mouth
Some basic questions about Internet word-of-mouth marketing
